Savor

Savor

Timeline

Timeline

July - Oct 2023

July - Oct 2023

Collaborators

Collaborators

EZ

EZ

MJ

MJ

VW

VW

Role

Role

UI/UX Design

UI/UX Design

Research

Research

User Testing

User Testing

Design System

Design System

Tools

Tools

Figma + Figjam

Figma + Figjam

Introduction

Introduction

Savor is a digital solution developed during the 24-hour SUEDE Designathon at the University of Sydney, where our team was tasked with addressing a sustainability challenge in everyday life.


Focused on reducing food waste, Savor encourages users to rethink their shopping and consumption habits, making sustainable choices both accessible and rewarding. With a blend of practical tools and incentives, Savor empowers users to "savour" their food and reduce waste, promoting a more mindful and sustainable lifestyle.

Savor is a digital solution developed during the 24-hour SUEDE Designathon at the University of Sydney, where our team was tasked with addressing a sustainability challenge in everyday life.


Focused on reducing food waste, Savor encourages users to rethink their shopping and consumption habits, making sustainable choices both accessible and rewarding. With a blend of practical tools and incentives, Savor empowers users to "savour" their food and reduce waste, promoting a more mindful and sustainable lifestyle.

Promoting Waste Free Consumption for Food Sustainability

Promoting Waste Free Consumption for Food Sustainability

Research

Research

To gain a greater understanding of the problem space, the context and the challenges, we conducted extensive research across research articles,academic literature, news outlets, user surveys and interviews.

To gain a greater understanding of the problem space, the context and the challenges, we conducted extensive research across research articles, academic literature, news outlets, user surveys and interviews.

Defining the problem

Defining the problem

Food waste costs a $36.6 billion annual loss to the Australian economy, with households accounting for $19.3 billion of this total which accounts for over half of the overall figure (Food Innovation Australia, 2021).

As food prices continue to rise, reducing food waste offers a dual benefit: lowering household expenses and fostering sustainability.


Going into our research we had 2 main goals

Food waste costs a $36.6 billion annual loss to the Australian economy, with households accounting for $19.3 billion of this total which accounts for over half of the overall figure (Food Innovation Australia, 2021).

As food prices continue to rise, reducing food waste offers a dual benefit: lowering household expenses and fostering sustainability.


Going into our research we had 2 main goals

Understand user behaviours and habits leading to food waste

Understand user behaviours and habits leading to food waste

Identify gaps in available solutions and pain points

Identify gaps in available solutions and pain points

Competitor Analysis

Competitor Analysis

Insights on consumption habits can encourage behavioural change.

Insights on consumption habits can encourage behavioural change.

Manual entry is generally discouraged and painful for users.

Manual entry is generally discouraged and painful for users.

Users value simple, effective notifications (e.g., expiration dates, shopping reminders) from apps.

Users value simple, effective notifications (e.g., expiration dates, shopping reminders) from apps.

Getting into research

Getting into research

To understand our target audience's current habits around grocery shopping and their motivations for curbing food waste, we performed quantitative and qualitative research.

To understand our target audience's current habits around grocery shopping and their motivations for curbing food waste, we performed quantitative and qualitative research.

25

survey responses

25

survey responses

5

user interviews

5

user interviews

18-30

years

18-30

years

84%

motivated by incentive of saving money

84%

motivated by incentive of saving money

68%

use shopping lists to avoid overspending

68%

use shopping lists to avoid overspending

40%

have no system in place to avoid overspending

40%

have no system in place to avoid overspending

Key Insights

Key Insights

Behavioural change is a key factor in long term sustainability.

Behavioural change is a key factor in long term sustainability.

Bulk purchases without proper planning and tracking often leads to food waste.

Bulk purchases without proper planning and tracking often leads to food waste.

Need for simplified inventory tools that track food expiration dates, helping them make informed shopping decisions.

Need for simplified inventory tools that track food expiration dates, helping them make informed shopping decisions.

How Might We help households reduce food waste by addressing overbuying and poor meal planning, to save money and reduce environmental impact through a digital solution?

How Might We help households reduce food waste by addressing overbuying and poor meal planning, to save money and reduce environmental impact through a digital solution?

Ideation

Ideation

As a team, we used Brain writing and Crazy 8s to rapidly generate unique, targeted, and engaging solutions. These methods encouraged collaboration, enabling us to build upon or combine each other's ideas for more creative outcomes.

As a team, we used Brain writing and Crazy 8s to rapidly generate unique, targeted, and engaging solutions. These methods encouraged collaboration, enabling us to build upon or combine each other's ideas for more creative outcomes.

The User Flow Diagram offers a clear overview of the synthesised ideas developed throughout the ideation phase. It visually maps the user’s journey, illustrating each step from initial engagement through to interacting with the various features in the app.

The User Flow Diagram offers a clear overview of the synthesised ideas developed throughout the ideation phase. It visually maps the user’s journey, illustrating each step from initial engagement through to interacting with the various features in the app.

Click to enlarge User Flow diagram

Tap to enlarge User Flow diagram

Due to time constraints, we prioritised five key features that we deemed essential to Savor's functionality and impact.

Due to time constraints, we prioritised five key features that we deemed essential to Savor's functionality and impact.

Summary of Shortlisted Features

Notifications

Notifications

Get reminders for product expiry dates to use items before they spoil and reduce waste.

Get reminders for product expiry dates to use items before they spoil and reduce waste.

Budget Planning

Budget Planning

Set a grocery budget to manage spending and make sustainable choices.

Set a grocery budget to manage spending and make sustainable choices.

Inventory Tracking

Inventory Tracking

Track pantry items to see what you have, avoid overbuying, and cut down on waste.

Track pantry items to see what you have, avoid overbuying, and cut down on waste.

Rewards System

Rewards System

Earn points for sustainable actions and redeem discounts at partner stores.

Earn points for sustainable actions and redeem discounts at partner stores.

Automated Recipe Creation

Automated Recipe Creation

Discover recipes based on your pantry items to simplify meal planning and reduce waste.

Discover recipes based on your pantry items to simplify meal planning and reduce waste.

Design Solution

Design

Solution

Our process included developing wireframes and high-fidelity prototypes, which we refined through iterative feedback from usability evaluations using the Think Aloud Technique.

This approach enabled us to observe natural user behaviour and gain insights into users’ mental models, enhancing the design’s alignment with real user needs.

Our process included developing wireframes and high-fidelity prototypes, which we refined through iterative feedback from usability evaluations using the Think Aloud Technique.

This approach enabled us to observe natural user behaviour and gain insights into users’ mental models, enhancing the design’s alignment with real user needs.

Home

Budget

Recipes

Purchase History

LoFi

HiFi

Hover on tooltip for annotations

Home

Budget

Recipes

Purchase History

LoFi

HiFi

Hover on tooltip for annotations

Qualities Strength

Impact

User Driven

User Driven

Highly user-driven, Savor is designed around real user needs and everyday behaviours to make sustainable choices accessible and intuitive. By focusing on user convenience and engagement, the solution empowers individuals to take control of their consumption habits effortlessly.

Encourage lasting behavioral change

Encourage lasting behavioral change

The digital solution promotes lasting behavioural change by encouraging mindful consumption through pantry tracking, recipe suggestions, and budgeting tools. This fosters sustainable habits, helping users integrate eco-friendly choices into their routines and reduce food waste long-term.

Designing for a sustainable future

Designing for a sustainable future

Aligning with the 2030 SDG agenda for sustainability, our developed solution closely aligns with Goal 12 " Responsible Consumption and Production".

If widely adopted, Savor could drive meaningful change in the food waste landscape, helping individuals and communities to make sustainable choices effortlessly. The potential impact is significant: by minimising waste and promoting resourceful consumption, Savor contributes to a circular economy where every product is used to its fullest potential, ultimately reducing the environmental strain on our planet.

Reflection

Reflection

Reflecting on the design process for Savor, this project offered a rewarding challenge, pushing us to address the design brief effectively within a tight timeframe. With guidance from a single QA session with mentors, we leaned into collaboration and rapid iteration to bring our concept to life. Although we achieved a solid outcome, additional feedback sessions could have provided further insights to refine our approach.


Our user testing focused on qualitative methods like Think Aloud sessions and open-ended questions, to understand user behaviours and expectations. Ethical considerations also played a crucial role, especially regarding partnerships with grocery stores. Transparency around data privacy and user consent, alongside avoiding incentives that could lead to overconsumption, would be essential to maintain user trust and support sustainable habits.


Working under significant time constraints taught me the importance of prioritisation and leveraging existing knowledge when designing under pressure. This experience helped me strengthen skills in fast prototyping, priority indexing, and effective collaboration within a diverse team.

Built and Designed by Mowa

© 2024

Built and Designed by Mowa

© 2024