ABC Pulse
ABC Pulse
Timeline
Timeline
July - Oct 2024
July - Oct 2024
Collaborators
Collaborators
EZ
EZ
NC
NC
LY
LY
Role
Role
UI/UX Design
UI/UX Design
Research
Research
User Testing
User Testing
Design System
Design System
Tools
Tools
Figma + Figjam
Figma + Figjam
Trello
Trello
Introduction
Introduction
To respect privacy, I’ve included only my own sketches, wireframes, and prototypes.
Unless otherwise specified, these were crafted by me in close collaboration with my teammates.
To respect privacy, I’ve included only my own sketches, wireframes, and prototypes.
Unless otherwise specified, these were crafted by me in close collaboration with my teammates.
As a part of my grad capstone project, we tackled a design brief to reimagine radio listening from a digital perspective.
As a part of my grad capstone project, we tackled a design brief to reimagine radio listening from a digital perspective.
ABC Pulse is a community-driven radio listening platform that seamlessly blends your social circles with personalised listening habits, creating an immersive experience that fosters deeper social connections.
ABC Pulse is a community-driven radio listening platform that seamlessly blends your social circles with personalised listening habits, creating an immersive experience that fosters deeper social connections.
Fostering community through shared listening experiences
Fostering community through shared listening experiences
Research
Research
To gain a greater understanding of the problem space, the context and the challenges, we conducted extensive research across research articles, industry white papers, news outlets, user surveys and interviews.
To gain a greater understanding of the problem space, the context and the challenges, we conducted extensive research across research articles, industry white papers, news outlets, user surveys and interviews.
Defining the problem
Defining the problem
The rise of digital streaming platforms have reshaped the media and audio landscape.
This shift has created a significant disconnect between radio and its listeners, who previously valued the immediate, personal connection of broadcast radio.
The rise of digital streaming platforms have reshaped the media and audio landscape.
This shift has created a significant disconnect between radio and its listeners, who previously valued the immediate, personal connection of broadcast radio.
As users gravitate towards short-form and interactive content, the difficulty lies in effectively replicating a sense of community that formerly defined the radio experience.
As users gravitate towards short-form and interactive content, the difficulty lies in effectively replicating a sense of community that formerly defined the radio experience.
To understand our target audience's perspective on the concept of radio, we conducted both qualitative and quantitative research.
To understand our target audience's perspective on the concept of radio, we conducted both qualitative and quantitative research.
85
survey responses
85
survey responses
7
user interviews
7
user interviews
18-29
years
18-29
years
82%
listen for entertainment purposes
82%
listen for entertainment purposes
35%
lack of engagement with existing radio apps
35%
lack of engagement with existing radio apps
25%
only listen while in the car as a last resort
25%
only listen while in the car as a last resort
Key Insights
Sources
Online Ethnography
Surveys & Interviews
Desk Research
Radio is not engaging and uninteresting
Radio is not engaging and uninteresting
Lacking in personalisation and flexibility
Lacking in personalisation and flexibility
Lacks the community presence expected by the younger
generation
Lacks the community presence expected by the younger generation
Radio is often a comforting presence to fill a social void.
How can we lean into this?
Radio is often a comforting presence to fill a social void. How can we lean into this?
How Might We differentiate radio from music streaming while fostering a real sense of communal listening experiences, to promote active participation and ownership in a digital-first radio station?
How Might We differentiate radio from music streaming while fostering a real sense of communal listening experiences, to promote active participation and ownership in a digital-first radio station?
Ideation
Ideation
As a team, we used Brain writing and Crazy 8s to come up with a couple of crazy ideas. The sky was the limit!
As a team, we used Brain writing and Crazy 8s to come up with a couple of crazy ideas. The sky was the limit!
We came up with 27 ideas which we decided to cut down to 15 based on priority and feasibility.
We came up with 27 ideas which we decided to cut down to 15 based on priority and feasibility.
Summary of Shortlisted Features
Summary of Shortlisted Features
Notifications
Notifications
A unified location for receiving social and event reminders/notifications.
A unified location for receiving social and event reminders/notifications.
Profile
Profile
An engaging profile overview showing your average daily listening time, diversity score, routines, favourite mixes and radio stations
An engaging profile overview showing your average daily listening time, diversity score, routines, favourite mixes and radio stations
Routines
Routines
Personalised listening experience guided and automated by daily routines.
Personalised listening experience guided and automated by daily routines.
Revamped Radio play
Revamped Radio play
Community centred listening experience facilitated by Interactive Polls, Real time commenting, and Q&A sessions by Radio hosts.
Community centred listening experience facilitated by Interactive Polls, Real time commenting, and Q&A sessions by Radio hosts.
Virtual and local events
Virtual and local events
Easy access to community events. Ability to create a shared listening party with friends and acquaintances fostering a deeper sense of community.
Easy access to community events. Ability to create a shared listening party with friends and acquaintances fostering a deeper sense of community.
Design
Solution
Design
Solution
Our process involved crafting wireframes, building a unified design system, and producing high-fidelity prototypes.
Each iteration was progressively improved through feedback obtained from usability evaluations.
Our process involved crafting wireframes, building a unified design system, and producing high-fidelity prototypes.
Each iteration was progressively improved through feedback obtained from usability evaluations.
Qualities Strength
Impact
Qualities Strength
Impact
Heavily reliant on user personalisation
Heavily reliant on user personalisation
Leaning on the ABC's strong dedication to addressing real user needs, ABC Pulse is rooted in authentic user pain points, with personalisation and flexibility at its core. This digital solution adapts seamlessly to listener preferences, ensuring an experience that is both high-quality and truly user-centric.
Leaning on the ABC's strong dedication to addressing real user needs, ABC Pulse is rooted in authentic user pain points, with personalisation and flexibility at its core. This digital solution adapts seamlessly to listener preferences, ensuring an experience that is both high-quality and truly user-centric.
Multiple touch points for engagement and radio listening
Multiple touch points for engagement
Offering multiple touchpoints for radio listening and community engagement, including live shows, discussion forums, and interactive events. These diverse avenues allow listeners to participate meaningfully, enriching the overall experience and fostering deeper connections among community members who share common interests.
Offering multiple touchpoints for radio listening and community engagement, including live shows, discussion forums, and interactive events. These diverse avenues allow listeners to participate meaningfully, enriching the overall experience and fostering deeper connections among community members who share common interests.
Community driven radio engagement
Community driven radio engagement
With its community-driven approach, ABC Pulse transforms radio listening from a passive activity to an active, shared experience. By connecting listeners through engagement opportunities, it strengthens social bonds, builds a sense of belonging, and encourages community members to be more actively involved in shaping their listening environment.
With its community-driven approach, ABC Pulse transforms radio listening from a passive activity to an active, shared experience. By connecting listeners through engagement opportunities, it strengthens social bonds, builds a sense of belonging, and encourages community members to be more actively involved in shaping their listening environment.
Reflection
Reflection
Reflecting on our research and design process, it was an exceptionally rewarding experience and a valuable introduction to industry work as we collaborated closely with a client.
I deepened my research skills and gained a deep appreciation for the importance of effective communication and collaboration with key stakeholders.
Looking back, we could have leveraged these relationships even more to better inform our design process. Although we achieved a strong outcome, it could have been enhanced by gathering more consistent feedback from our client.
Our primary user testing methods focused on collecting qualitative feedback through Think Aloud sessions, Heuristic Evaluation, and open-ended questionnaires. This approach could have been strengthened by incorporating more quantitative methods, such as the System Usability Scale (SUS), to provide a balanced and measurable perspective on usability.
Additionally, conducting user testing earlier would have enabled timely adjustments and allowed for further iterations on our concept, resulting in a more refined final product.
Reflecting on our research and design process, it was an exceptionally rewarding experience and a valuable introduction to industry work as we collaborated closely with a client.
I deepened my research skills and gained a deep appreciation for the importance of effective communication and collaboration with key stakeholders.
Looking back, we could have leveraged these relationships even more to better inform our design process. Although we achieved a strong outcome, it could have been enhanced by gathering more consistent feedback from our client.
Our primary user testing methods focused on collecting qualitative feedback through Think Aloud sessions, Heuristic Evaluation, and open-ended questionnaires. This approach could have been strengthened by incorporating more quantitative methods, such as the System Usability Scale (SUS), to provide a balanced and measurable perspective on usability.
Additionally, conducting user testing earlier would have enabled timely adjustments and allowed for further iterations on our concept, resulting in a more refined final product.
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